Transportation Review

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FlightHub Group

David Crivello, Director of Search Performance

Navigating the Benefits of Virtual Interlining

David Crivello

David Crivello

Every air traveler hopes for a seamless experience getting from point A to point B, but when you add in a few more stops along the way, things can get a little more complicated. The airlines and travel agencies are turning to tech for innovative solutions to meet customer demand and minimize the challenges linked to multi-leg trips. Virtual interlining is a practice that offers a fresh perspective on putting together a travel itinerary that can save the customer money and help them turn a layover into an adventure in its own right. The practice can help customers weave together tickets from different airlines into a single, comprehensive itinerary, it is gaining popularity.

Virtual interlining is an approach used by online travel agency (OTA) platforms to offers customers more options that would not be visible when booking directly with a single airline. Instead of relying solely on pre-established partnerships between different airlines to create itineraries, virtual interlining algorithms identify and suggest connections across different airlines and, often, unaffiliated flights. These algorithms consider factors like cost, layover times, terminal distances, and overall travel time.

With airline ticket prices outpacing inflation, affordability is the main reason to consider virtual interlining. It is common to find fares that are up to 50 percent cheaper on sites that leverage virtual interlining technology to create flexible and economical travel itineraries.

Creative Travel Itineraries

While cost reduction remains the primary allure of virtual interlining, this option also suits those with an adventurous side. The extended layovers involved can sometimes stretch beyond 24 hours, allowing travelers to explore new cities during their layover.

As avid travelers know, navigating the labyrinth of airline websites and searching out the best deals and most convenient itineraries by going to each site can be daunting. OTAs, especially those using virtual interlining technology, can help consumers aggregate all possible travel options and select the flights that make the most sense for their budget and schedule. These digital platforms have become the go-to destination for those seeking convenience, variety, and competitive prices. Virtual interlining arms you with the potential to unearth the best deal possible, often offering exclusive content that is not available on standard airline sites or even other OTAs.

Travelers crave a streamlined and seamless journey from planning to booking, one that unearths the best options after a single click, and transparency is key. It is important to note that while virtual interlining offers increased flexibility and often cost savings, it also comes with some risks and challenges. For instance, since the flights are booked separately, airlines are not responsible for missed connections due to delays on the first flight. Passengers also need to ensure they have enough time between flights for check-in, security, and potential delays. It’s important for consumers to understand the risks involved and they should be on the lookout for OTAs that responsibly communicate the intricacies of taking advantage of virtual interlining. For example, customers may be responsible for transferring their own bags during different legs of the trip, or there may be visa and customs requirements at the connecting destination to factor into timing.

"Online travel agencies (OTAs) armed with virtual interlining technology have become a traveler's compass, simplifying the intricate process of itinerary creation"

Some travelers may be turned off by the additional complexity this practice may add to their travel itinerary. For others, the additional logistics could prove to be worth the cost savings and provide an opportunity for adventure on the journey to their destination.  

Virtual Interlining and Customer Service

Behind the scenes, virtual interlining can be incredibly complex to put into practice. It involves using millions of data points to find the best connections and matching your itinerary with other packages as well. OTAs want to search for the best price, shortest duration, and the least number of layovers and plug that into an algorithm to create one itinerary for the whole trip.

Then there is the customer service part of the experience. If travelers want to take advantage of virtual interlining, they should seek out OTAs with a robust customer support team if something does go wrong on travel day. If they miss a flight, for example, they need to be able to rely on the OTA's customer support team to help sort it out. When weaving together flights from different airlines, it is not quite as easy as walking up to the ticket counter of the flight you just arrived on and saying, “I missed my flight. Can you book me on the next one?” You need that intermediary to deal with the airlines and find a solution.

Customer service is an integral part of the virtual interlining experience. In cases of missed flights or unexpected delays, the role of the OTA as an intermediary becomes paramount. The ability to communicate with airlines, find solutions, and provide reassurance to travelers along with alternative travel options during stressful situations is a litmus test of a reliable travel partner. For added peace of mind, you can also buy 100% protection for your trips so if there is a delay from the airline or any cancellations, you’re covered.

Meeting the Demand for Flexible Travel Itineraries

Online travel agencies (OTAs) armed with virtual interlining technology have become a traveler's compass, simplifying the intricate process of itinerary creation. Convenience, diversity of options, and competitive pricing converge within these digital platforms, offering a streamlined experience that empowers travelers to curate their travel plans to meet their budget and needs.

However, as with any innovation, virtual interlining presents its own considerations. The autonomy it provides also requires a degree of responsibility from travelers, as missed connections and layover logistics become part of the equation. Yet, with transparent and responsible OTAs, these challenges can be mitigated, ensuring a balanced and informed exploration of this evolving travel practice.

At its core, virtual interlining can change the travel landscape by seamlessly weaving together flights from different airlines into a unified itinerary. The benefits of creating travel itineraries go beyond simply connecting flights. Beyond the typical alliances, its algorithms uncover connections hidden within the complex web of air travel, factoring in cost, layover durations, terminal logistics, and overall travel time. This newfound flexibility isn't just about cost efficiency – it has the potential to fundamentally change how we think about travel by giving travelers the opportunity to embrace the journey itself as an integral part of the adventure.

The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.